The Social Media Masterclass Program for Delhi

At the Social Media Masterclass in Delhi you will learn:

• 1

  Introduction to the social media marketing mix

  » Why is this important and why use social media for marketing
  » What is the current situation and what might happen in the future
  » The key social networks you should know and use
  » Learn what to do and not to do in social networks

  
• 2

  Establish an action plan for success through social networks

  » How to set objectives and goals
  » How to read and act on statistics for social media
  » Determine which social networks are relevant to your goals
  » Pros and cons of most popular tools
  » Insight into good and bad case studies

  
• 3

  Create compelling content and how to know what is essential

  » Develop your content concept for social media
  » Practical examples and exercises to leverage content
  » The 3 most important tips you should know about blogging
  » Using different content in different channels
  » How to get others to distribute your content

  
• 4

  Using video and audio in social media marketing

  » Examples of low-budget video marketing in social media
  » How to get started producing video and audio content
  » A practical guide to distributing your video/audio content
  » A complete insight into: tracking of results with video marketing
  » 5 rules of using video and audio in marketing

  
• 5

  How to measure and track the conversation and campaigns

  » Learn about sentiment analysis and real-time searches
  » See example of an integrated social media marketing campaign tool
  » Learn how to establish an effective conversion flow

  

Michael Leander is known to be one of the foremost direct and interactive marketing experts in Europe. He is also one of the most highly rated speakers in this space having spoken in front of thousands of people in more than 35 countries in 4 continents.

But what many do not know is that Michael Leander effectively used social media to establish his current position. Since 2006 he has not only studied this phenomenon, but has successfully applied social media to achieve his own marketing objectives. 

At the Social Media Masterclass he will teach you what he has practiced himself. Tell you about his successes as well as his fiascos in the social media space.

Michael Leander has been praised by thousands and endorsed by hundreds of marketers. At the Social Media Marketing Masterclass you will learn why.